City Plumbing, one of the most prominent and highly-regarded suppliers in the UK, is offering a one-stop solution for the electrified trades. Here, ECN looks at ElecStore, its dedicated brand for electricals, and explains why the supplier should be considered a trusted electrical partner.
The market is changing. Are you?
The drive towards net zero is fundamentally reshaping the trade industry. Plumbers, heating engineers, and electricians are increasingly required to work across disciplines to meet the growing demand for technologies like heat pumps, solar PV, and EV charging.
Recent research* shows installers spend over three hours a week just sourcing products. That’s nearly 10% of a working week, or over £150 in potentially chargeable time, lost to shopping around. City Plumbing has evolved to meet this challenge by fully bridging the gap between plumbing, heating, and electrical supply, providing a simple, one-stop solution for increasingly integrated projects.
Introducing ElecStore: Your electrical trade partner
To support this shift, City Plumbing has launched ElecStore – its dedicated brand for electricals – putting the power and expertise you need right where you work:
- More than 14,000 products: A comprehensive range of electrical products, supporting projects no matter the size and including all the brands you trust.
- Nationwide expertise: Available across City Plumbing’s branches (over 350 in total), with in-brand expert advice.
- Dedicated support: City Plumbing has established 30 dedicated ElecStore electrical trade counters, each supported by an experienced electrical manager to give you in-depth product guidance.
“Increasingly, tradespeople are offering a wider range of services, especially as low-carbon technologies like heat pumps and electrical heating, such as electrical radiators or storage heating, become more commonplace,” says Hemal Morjaria, Managing Director for Heating, Renewables, Electrical at City Plumbing. “ElecStore ensures multi-skilled trades have access to the products and advice they need, all under one roof.”
Introducing the ElecStore branded range
Described by City Plumbing as “Your trusted electrical partner”, ElecStore is expanding its offering to bring you a new line of own-branded products designed to deliver exceptional value without compromising on performance or reliability. This range is specifically curated to provide cost-effective solutions across key trade categories, helping you maximise profitability on every job.
The range has launched with electric heating – convector, oil-filled radiators and space heaters, LED downlights, first fix accessories, plus a range of dehumidifiers. Plus, even more ElecStore branded products are arriving soon.
Innovation and support that drives growth
City Plumbing understands that saving time and building confidence are critical. Its investments go beyond stock to streamline your complex installations and upskill your team.
Digital Innovation:
The supplier’s suite of online Kit-Builder tools simplifies complex, integrated projects:
- Heat Pump Kit Builder
- Solar PV Kit Builder
- Underfloor Heating Kit Builder
In easy steps, these tools allow you to plan and source a complete, compatible system with real-time stock and pricing visibility, ensuring accuracy and speeding up quoting.
By evolving its offer, City Plumbing is supporting businesses at every stage through a time of rapid change. Choose City Plumbing and ElecStore to simplify your projects and help grow your business.
For more from City Plumbing, click here.

