Integral LED, a UK manufacturer of LED lighting products for residential, commercial, and industrial applications, has launched a new marketing campaign for its Evofire downlight range, centred on its UK-patented fire-rated glass technology.
The campaign includes a trade-focused video featuring Daniel Mahdavi, Head of Product Development, outlining the design approach behind Evofire.
Daniel notes, “At its core, Evofire was designed to eliminate the need for bulky metal fire cans above the ceiling.
“By integrating fire protection into the front of the fitting through our patented glass technology, we’ve created a safer, more refined and more installer-friendly solution.”
Product features and campaign materials
Integral LED states that, unlike conventional fire-rated fittings, Evofire maintains the fire barrier at ceiling level. The company says this supports a cleaner installation and improved heat dissipation.
Key features include patented fire-rated glass technology, a 1mm steel bezel, an open-back design, modular compatibility, and a seven-year warranty.
The campaign also includes a consumer-focused video and a new brochure aimed at trade, specification, and retail audiences.
Ricky Johal, Marketing Manager at Integral LED, says, “This campaign is about clearly defining Evofire’s point of difference.
“The patented fire-rated glass technology isn’t a cosmetic change; it fundamentally rethinks how fire protection is delivered within a downlight.”
All campaign assets are available to Integral LED’s retail and wholesale partners for use across digital and in-store channels.
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