Aico Ltd, a manufacturer of residential fire and carbon monoxide alarms in the UK, has announced the launch of its brand-new website which has been designed around customer feedback to enhance user experience.
In order to do so, Aico says it dedicated a significant amount of time to speaking with its customers; finding out which current features work well and what users would like to see moving forward.
According to the company, one of the key features on its new website is the filter options which allow customers to be able to search for specific products such as, series; technology; power sources; accessories. The new website also includes a specific product search function.
With a new navigation system, Aico’s website has also been built to make it easier for the customer to find what they are looking for rather than spending unnecessary time trawling through to find it.
Michelle Duffy, Sales Office Manager, Aico comments, “It is important to us that our customers can navigate their way around our website with no complications. The feedback process was vital to us to make this process as easy as possible.”
In addition, an events calendar has been added to the site for customers to be able to see where Aico will be exhibiting in advance of each show.
With the recent updates to legislation, the ‘technical support’ page has also been made clearer and more informative.
Andrew Speake, National Technical Manager, Aico adds, “Supporting our customers with best practice is essential, and with the latest changes to BS 5839-6:2019 we have provided these changes on the website in a clear format”.
Key elements of the services that Aico provides have also been brought to the very front of the website, making it easier for customers to locate what they need in order to become an expert installer.