Lighting growth in Australasia accelerates with Ventola

A lighting specialist is set to illuminate new territories in 2021 after its products were approved for use in Australia and New Zealand. The expansion builds on continued export growth across the US, Europe and Middle East for the Leicestershire based business.

Ventola Projects has enjoyed success overseas in recent years, with Las Vegas hospitality venues, US Air Force bases and even a Qatari Royal Family palace benefiting from the lighting effects Ventola can provide.

Distribution is set up across the US and the Middle East, and with the prospect of free trade deals circling the UK Brexit stratosphere, Ventola has decided to extend IEC compliance of his products to the Australasia region.

“We’re delighted to kickstart the year with growth into new territories alongside plans to further expand existing export markets,” says Ventola Projects founder, Mick Ventola.

“We’ve been operating successfully overseas for a number of years, steadily building our distribution network whilst keeping production right here in the UK.

“This allows us to keep control over the output of our product, whilst still ensuring there are lines of communication across the supply chain, with installations at Family Entertainment Centre venues, hotels, bars and clubs across the world.”

Computer controlled, Ventola’s VAvR lighting operates as an efficient multi-function system, with multiple lighting effects lending itself to a variety of entertainment propositions.

Most commonly, Ventola installs its products in FECs – the type of leisure venues that usually comprise of bowling, mini golf, arcades, bar and restaurant areas.

Here in the UK, Ventola Projects enjoys a relationship with Ten Entertainment Group (TEG), which is most commonly associated in consumer minds to Tenpin.

Most recently, Ventola installed a VAvR experiential projection and LED lighting system at TEG’s famous Printworks venue in Manchester, as new and ever more inventive visual effects within the bowling experience evolve to grab consumer attention.

“Lighting is just one of a number of visual effects that are playing a huge part in transforming the bowling experience across the industry,” explains Graham Blackwell, CEO of Ten Entertainment Group.

“We’ve worked with Ventola Projects for a number of years, with their VAvR LED products helping to grab guests’ attention and enhance the enjoyment of families seeking to relax and unwind at our venues across the UK.”

Flying the flag for Britain, Mick Ventola has been ranked as a Midlands Engine Export Champion by HM Department for International Trade (DIT) three years running.

Highlighting the best of British, Ventola will be hoping to champion the nation’s manufacturing credentials further in 2021, as it seeks to strategise a new Australasian presence in the year ahead.

“We’ve always found Mick’s approach very proactive and forward thinking,” comments Anya J.M. Novak, sector specialist for construction and environmental technologies, DIT East Midlands.

“He’s a problem solver and always of a positive mindset, something we found when Mick joined the DIT’s trade mission to a major exhibition called CONEXPO/CON-AGG in the USA in March 2019.”

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