Nearly 100 Robe LED lighting fixtures – T1 Profiles, Spiider LED wash beams plus Divine 160 RGBW LED floods – have been installed as the house lighting package at Magazine London – an event space, located in North Greenwich.
This purpose-built destination is the largest of its kind in London, offering a striking blank canvas across 3,205 sq metres of industrial-style space for up to 3,000 people standing. The site also features a 7,000-capacity outdoor showground with views across the river towards Canary Wharf. This brand-new, multi-use venue provides an unrivalled landscape for brand events, awards dinners, conferences, exhibitions, fashion, the arts and ticketed culture.
The largest of Magazine’s internal space is Space 2. The interior fit-out comprises over 2,100 OSB boards to bring a warmer wall finish to the warehouse-style design of the building. In total, the project used 13.96 miles of timber, as well as 149,713 screws and 757.5 litres of paint to stain the venue in a specific shade of black; RAL9005.
Technical Consultant, Simon Jones of SJ-TPM, was brought onboard by Venue Lab to coordinate all things technical that relate to event production including the lighting. Involved in the process from conception to completion, his brief was to design the overall technical infrastructure including house lighting and sound systems, and oversee the purchase, procurement and installation of all production equipment.
Magazine wanted to be able to offer an in-house production package that included lighting, sound, rigging, power and data distribution. It needed to be flexible and rider-friendly with the option to be used in its entirety or adapted by artists / clients wanting to bring in their own production elements.
Mr Jones wanted to ensure that the production install aligned with the building’s innovative ethos – Magazine London was constructed with advanced materials and revolutionary techniques and has embraced the area’s industrial heritage and prevailing future.
Mr Jones had numerous positive experiences with Robe, one of which included specifying large quantities of BMFL moving lights for the Westfield London retail complex.
“I’ve been hands-on with Robe products for several years, they are rock solid and the service (from local distributor Robe UK) is great, so they were obviously going to be the go-to choice for the Magazine London project,” he said.
He then sought additional creative expertise from lighting specialists Ben Cash and Dave Amos, at Flare Lighting, who brought great experience in designing for a diverse portfolio of events and ‘out-of-the-box’ live shows with artists like the Pet Shop Boys and Mark Ronson.
They were asked to advise on the install to help ensure that Magazine would have the best options for a multiplicity of scenarios.
The structural arches of Magazine offer between seven and nine metres of headroom with a good weight loading of five tonnes per arch. This allowed for a Prolyte truss and rigging system to be installed in the roof.
Once a basic lighting requirements brief had been constructed, Mr Jones started discussions with several leading manufacturers to get an overview of the available technologies. From this research, he produced a sensible house lighting budget which was approved by the Venue Lab team.
LED light sources were a given, and with the other considerations proposed, this resulted in the purchase of the 14 Spiiders, 16 T1 Profiles and 65 Divine 160 RGBW flood / washes from Robe to be installed in the venue.
The Spiiders and T1s are positioned on the stage rig, and the Divines are installed in the roof trusses where they are ideal for washing the entire venue in high-quality colour.
“The T1s offer great brightness, high-quality output, multiple features and are extremely power-efficient. While the Spiiders are an ‘industry standard’ LED wash, they have a very intense brightness, a great variety of colours, as well as being small and light, taking up very little space,” stated Mr Jones.
With this set up, Magazine London can offer an excellent ‘base’ house lighting option for all events with the ability to tailor production packages if desired, coupled with an L-Acoustics KARA sound system.