Midea Cooling & Heating UK, the UK division of Chinese appliance manufacturer Midea, supplying air conditioning, heat pumps, and HVAC systems, has announced a new, nationwide partnership with City Plumbing, a UK plumbing, heating, and electrical supplier. This collaboration is effective from 20 June 2025.
Midea Cooling & Heating UK, part of the global Midea Group, is known for designing and delivering air-to-water heat pump products.
City Plumbing, with a network of over 360 branches nationwide, is a player in the distribution of plumbing, heating, and renewable heating systems for the trade.
Steve Robinson, Managing Director of Midea Cooling & Heating UK, says, “The heat pump market has evolved significantly in recent years. Throughout this change, we have remained focused on delivering a product that leads the industry in specification, reliability, warranty, and value. Our efforts have earned us a strong reputation among installers and customers alike. With the introduction of our three-year free service option – where installers are rewarded for taking care of our products – demand for the Midea brand has grown significantly.
“Partnering with City Plumbing, a leading national merchant, who has a dedicated national renewables team across the UK, gives us a powerful platform to unlock the full potential of our offering. It ensures that wherever our customers are based, premium products and expert support are never more than a few miles away.
“There is no substitute for our market offer and, by working together, we believe Midea and City Plumbing can support each other – and our customers – to grow stronger, win more profitable business, and accelerate the adoption of low-carbon heating across the UK.”
Hemal Morjaria, Managing Director of Renewables, Electrical, and Site Temp at City Plumbing, adds, “We are delighted to welcome Midea into our renewable’s portfolio. Midea’s emphasis on installer support, product performance, and warranty assurance has made it a very compelling brand in the UK heat pump sector today.
“We are committed to making sustainable heating accessible to every installer across the UK. This partnership allows us to offer an even stronger proposition in-store and online, ensuring that our customers have the tools, products, and service they need to deliver exceptional low-carbon solutions to homeowners across the UK.”
The agreement was officially signed at Manchester City’s Etihad Stadium, where Midea is a global partner.