A cables distributor, Batt Cables, has announced a new brand identity and new premises acquisition as part of its long-term growth strategy. Batt is a long-established cables distributor in the UK, with operations across Europe and in the USA. Following the business’s recent change of ownership and a review process, Batt has developed a new strategy which is now being rolled out by the new leadership team.
The new vision statement of intent is “to be the go-to choice for cable solutions.” Visually, the new logo includes a blue circle icon with three cable ‘stripes’.
The new branding will be visible on a new 250,000 ft² logistics centre in South Yorkshire. The new-build premises adds to the existing Batt warehouse facilities in Kent, Bristol, Manchester, and Edinburgh, and will create additional supply chain capacity.
The new warehouse location allows access to the M1, M18, and M62 motorways for transportation in North and South directions. The facility will become operational in a phased introduction programme over the next few months.
Rob Barclay, CEO of Batt Cables, comments, “We are on an exciting growth journey here at Batt. Our new brand vision and brand identity symbolise this revitalisation of the business. The significant investment we’re making in the brand new state-of-the-art warehouse facility demonstrates our commitment to continuously improving customer service, and represents a major milestone on our journey.”