Green Deal is the government’s flagship initiative to tackle energy efficiency in the UK. Launched earlier this year it is designed to make energy efficiency easy and affordable with aims to reach up to 14 million properties by 2020.
However, research by NICEIC reveals that many homeowners are unaware of the scheme’s benefits, whilst contractors expected to carry out the work, are ill informed of the opportunities it could create for their business.
The new website www.yourgreendealhome.com is an easy access point for anyone looking to find out more about Green Deal. Some of the key features include:
• Ability to tour 11 different rooms
• Information on 26 different energy efficiency measures/ technologies
• Downloadable Green Deal Factsheets
• Green Deal Jargonbuster
• Find a Green Deal Advisor, Installer or Provider
• Step-by-step animation explaining each stage of Green Deal
NICEIC’s head of group marketing Mark Smith said, ‘Green Deal has the potential to be one of the largest home improvement programmes ever. But low awareness will prevent consumer engagement while lack of clarity will prevent installers from entering the market.
‘This educational website aims to provide the quickest method of understanding the Green Deal of any other UK site. It provides clear and concise information which we hope will answer any questions that consumers or contractors might have about the scheme.
‘After just 10 minutes on the site, visitors will have a good idea of how Green Deal could benefit them.’
The inventive website features a virtual Green Deal home allowing visitors to do a fly through of a home to find out what energy saving measures are possible under Green Deal.
It also includes factsheets, as well as an animated step-by-step overview of the Green Deal. Visitors can also search for NICEIC approved installers and advisors and Green Deal Providers, whilst contractors interested in registering for the Green Deal certification scheme can also find out all they need to know about the process.
To take a look log on to: www.yourgreendealhome.com