Stanley, DeWalt and Nissan create perfect partnership
Hand tools company Stanley and power tools brand DeWalt are hitting the road in heavy duty style, having signed a three year deal with Nissan to exclusively brand 13 Nissan Navara 4x4s for use by their retail, trade and roadshow teams.The pickup trucks will feature strong Stanley and DeWalt branding across the back and sides of the vehicle.
The Navara trucks have been specially adapted for the tool brands to feature fitted racking, secure shelves and product storage space as well as space for branding, demonstration tents and merchandising materials.
The initiative forms part of Stanley and DeWalt’s strategic aim to engage with trade professionals at a ground level to highlight the benefits that both these celebrated brands and their products offer to the industry. They are planning to utilise the eye catching branded Navaras to host a variety of experiential activities which include a stronger presence at trade counters, dealer days and national trade shows.
The brands will also be hosting breakfast calls from 7am to 11am at many key Screwfix stores across the UK, as well as product demonstrations at B&Q and Homebase stores for trade professionals and enthusiastic DIYers.
John Cowley, general manager, Stanley Black & Decker UK & ROI, said, ‘We are very excited about getting the newly Stanley and DeWalt branded Nissan Navaras on the road. Not only are these vehicles ideal for our sales and roadshow teams in terms of providing ample storage, the branding on the vehicles is eye catching, which will help us to create a stronger brand impression at demonstration days. The three brands form a great partnership.’
James Douglas, corporate sales director at Nissan Motor GB, commented, ‘The partnership with Stanley and DeWalt enables us to work with two of the best brand names in their categories. It will help further build Nissan’s strong reputation for serving the business community with its extensive range of vans and pickups.’