Toolstation has launched a national brand advertising campaign to coincide with its peak trading period in September.
The campaign is designed to showcase its ability to help trade and expert DIY customers conquer their jobs, through its speedy click and collect service proposition, which means that if an order is placed during store opening hours, it is ready to be collected in five minutes at any one of its 550+ store across the UK, making it easier for customers to get everything they need to complete their jobs in one go.
The brand positioning will be rolled out across channels throughout the rest of the year, and it continues the strategy of conveying Toolstation’s accessibility and convenience at its stores, online and through the app, while communicating that the brand understands the everyday challenges faced by its trade and expert DIY customers.
Angela Rushforth, Managing Director, Toolstation, says, “At Toolstation we know our customers value convenience, availability and expertise above everything else, and this campaign has been designed to demonstrate we have everything they need to conquer any job. Our click and collect proposition is loved by our customers, putting them in control, offering flexibility in picking up their products when it’s convenient to them, saving time and money, enabling them to get the job done in one.”
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