WAGO has renewed its major sponsorship of the Nottingham Panthers for the 2026–27 Elite Ice Hockey League season, extending the partnership into a fifth consecutive year.
The electrical interconnection and automation specialist says the relationship provides a platform for bringing together customers, distributors, business partners and colleagues through live elite ice hockey.
Under the renewed agreement, WAGO will continue to receive branding across the club, including shirt and helmet sponsorship, visibility throughout the Motorpoint Arena and digital matchday assets. The package also includes sponsorship of three Panthers home fixtures, customer and partner hospitality, player sponsorship and exclusive matchday experiences.
The partnership reflects WAGO’s ‘Empowering Connections’ purpose, with the company highlighting shared values around teamwork, performance, reliability and community.
The renewal follows a successful 2025–26 season for the Nottingham Panthers, during which the club secured both the IIHF Continental Cup and Challenge Cup. Season tickets for the 2026–27 campaign have already sold out.
Richard Beighton, Zone President, Northern Europe at WAGO, says, “We are delighted to renew our partnership with the Nottingham Panthers and continue a relationship that has become increasingly important to WAGO.
“Our purpose is centred on empowering connections, and this partnership brings that to life. It connects us with the passionate #PanthersNation community while giving us memorable opportunities to bring our customers, partners and colleagues together.
“The Panthers have created a strong culture built around teamwork, ambition and commitment. These are values that resonate closely with WAGO, and we are proud to continue supporting the club as it enters another exciting season.”
Omar Pacha, Chief Executive at Nottingham Panthers, says, “We are thrilled that WAGO has renewed its sponsorship and will continue as a major partner of the Nottingham Panthers.
“Long-term partnerships are incredibly important to the club, and WAGO has become a valued member of the Panthers family. Their continued support demonstrates a genuine commitment to the organisation, our supporters and the wider community around the club.
“We look forward to welcoming WAGO’s customers and colleagues back to the Motorpoint Arena and building on an excellent relationship throughout another exciting season.”
WAGO first partnered with the Panthers in 2022 and has since used the sponsorship to provide hospitality, networking and matchday experiences for customers and partners.