The cornerstones of the Frost & Sullivan Entrepreneurial Company of the Year Award are entrepreneurial innovation and customer impact. Frost & Sullivan research confirms that Aura Light clearly identified the technology gaps between traditional and LED lighting concepts, along with the complexities of procuring total lighting solutions from different vendors.
Frost & Sullivan awarded Aura Light with the following motivation: ’Aura Light’s concentrated focus on designing and delivering products with a long life span has translated into its formation of long standing ties with its customers. The company’s tactical approach to effectively address the gaps prevalent in the luminaires market via its comprehensive product line has strengthened its brand name in the European space.
Frost & Sullivan applauds the fact that the performance of Aura Light’s sustainable products and solutions has provided an enhanced purchase experience for its customers throughout the years. The company’s passionate persistence towards achieving sustainability distinctly demonstrates its entrepreneurial excellence in the European luminaires market.’
Further stated by Frost & Sullivan research analyst Balaji Anand Sagar: ‘The company’s in-house expertise enables it to mix and match luminaires with its own light sources, sensors and controls for a completely customized and sustainable lighting solution. The modular approach of the company recommends only necessary additions to the existing components of a lighting solution.
‘This not only reduces the time taken to market a customised solution, but also reduces the associated cost. As part of the approach, the company supports its customers in every step of the lighting procurement process and reduces technical and business complexities that may arise during the procurement phase.’
‘It’s a big honour to receive the Frost & Sullivan 2015 Entrepreneurial Company of the Year Award. This confirms that our focus on sustainable lighting solutions is acknowledged by the experts in the industry. We believe that we play an important role in reducing the complexity for the customers in every step towards better lighting’, says Martin Malmros CEO and group director, Aura Light International AB.