The catalogue showcases new products that Aurora will be releasing in the new year, and demonstrates how the company intends to deliver ‘Value Beyond Illumination’ in 2016 and beyond. For the first time, the catalogue represents the entire Aurora Group branded portfolio, including the recently rebranded retail lighting specialists, Microlights – with over 30 years’ experience in assisting customers enhance their retail sales through lighting.
The 2016 catalogue presents Aurora Group’s combined expertise and products under one holistic brand, as Richard Sells, group managing director, explains: ‘With a consolidated approach we can offer a complete range of products to accommodate five sectors – residential, hospitality, retail, commercial and industrial.
‘By presenting clients with a one-stop lighting projects solution, we can provide an all-encompassing service to arrange the most appropriate solution for each application,’ he continues.
The catalogue explains in detail how the Aurora Group can efficiently work on a project from start to finish: an initial in-depth consultation phase to understand the client’s requirements; designing the lighting system using the latest software; managing the project’s timescales and brief by working with all concerned parties; providing a focused approach from start to completion, where multi-functional teams work together on all project requirements; and finally the aftercare service, to ensure the client’s satisfaction.
Project-based solutions mean an increasing amount of the business can gain exposure to a particular customer, and it can better combine to achieve the requirements, vision and expectations of each industry, while delivering its premium products.