Bertie Bulb stars in online video to encourage households to recycle low energy lightbulbs
A low energy lightbulb on a high energy mission to recycle, Bertie Bulb is the mascot of Recolight, and is starring in his own online video to show just how easy it is for households to recycle their low energy lightbulbs.Research has shown that recycling rates for low energy lightbulbs would be higher if it was easier for consumers to do so. Recolight is committed to increasing recycling rates by providing easy and convenient recycling facilities for all. In the last two years, Recolight has worked in partnership with Homebase, Robert Dyas, Sainsbury’s and several local authorities to provide 800 more locations where householders can take their low energy lightbulbs for recycling. Previously, the only option for consumers was to travel to a Local Council Household Waste Recycling Centre (HWRC), of which there are 1,100 across the UK.
Last August, Bertie Bulb toured the UK, visiting new consumer collection points from Southampton to Dundee. The tour was a success, receiving coverage in local newspapers along the route, and helping to promote low energy lightbulb recycling to consumers. Bertie Bulb is now fast becoming the face of consumer recycling along with the strap line ‘be bright recycle your light’.
Suzanne Castine, marketing manager at Recolight, said, ‘We are proud of the work we’ve done to make it easier for householders to recycle. We are working closely with retailers and local authorities to provide more places to recycle, but we still need to do more to raise awareness and increase recycling rates. We are hoping that Bertie Bulb’s video will go viral so we can spread the message further.’
You can follow Bertie’s tour of the UK on twitter @bertiebulb
To view the video visit: http://www.youtube.com/watch?v=bm3_eaDODxA&feature=youtu.be