CEDIA to undertake extensive, first ever pan-regional market research
CEDIA (the Custom Electronic Design and Installation Association) has appointed international market research company Parks Associates to conduct significant and unique industry research on the residential custom installation market in key territories within the UK, Europe and Africa.
This extensive research project, commissioned by CEDIA Region 1 (the UK, Europe, Russia, Middle East, Africa, India and Pakistan) will comprise two defined parts. Commencing in June 2012, Parks Associates will carry out primary research into the UK, which is the single biggest CI market in the region.
This will involve an industry wide survey to establish the size and scope of the sector highlighting areas of growth and opportunities. Results will be made available in October 2012. CEDIA has also engaged Parks Associates to undertake a secondary research project which will map the scale of residential custom installation in France, Germany, Italy, Spain and South Africa, countries where CEDIA membership is expanding.
‘As the global industry association, CEDIA understands that well grounded and detailed market research is extremely important for the residential custom installation sector,’ said Wendy Griffiths, executive director of CEDIA Region 1. ‘It will help ensure our members, prospective members and industry professionals can assess the business opportunity in CI and stay in touch with the market’s expansion in these key territories. This is the first time a research project has taken place on this scale and the results we gain will add value for our members, helping to shape their own growth going forward.’
Tricia Parks, CEO, Parks Associates, said, ‘We are pleased to be working with CEDIA on this important project, as our past research has indicated multiple opportunities for custom installers in these global markets. Our consumer study, Connected Consumer in Europe, found that 20 per cent of the broadband households in France, Germany, Italy, Spain, and the UK are interested in a home energy management service.
‘The custom installation channel is in an excellent position to address this untapped demand for home systems. Installers have the opportunity to explain the benefits directly to consumers, helping to turn interest into actual engagement.’