CEF celebrates 70 years with a new trade catalogue and dream holiday prizes

CEF, the UK’s leading electrical wholesaler, is celebrating 70 years in business with the seventh edition of its trade catalogue and an amazing customer competition.

To mark 70 years in business, leading electrical wholesaler CEF is launching a platinum edition of its trade catalogue, jam-packed with new products, new offers and a brand-new competition that gives customers the chance to win a dream holiday up to the value of £12,500 in collaboration with the European market leader in domestic fire and carbon monoxide protection – Aico.

From a single store based in Coventry back in 1951, CEF has now grown to a UK national network of 390 stores.

Dream holiday competition

The latest competition in partnership with Aico offers customers the chance to win a voucher to book a dream holiday up to the value of £12,500. And there are hundreds more weekly and monthly prizes including a smart TV, Sonos entertainment system, Nintendo Switch and Apple products. Plus there are daily competitions to win Costa Coffee vouchers.

CEF is also donating £1 to the Electrical Industries Charity (EIC) when customers buy certain products from the Aico range.

“We’re proud to have been serving our customers for 70 years and thrilled that we can offer two amazing holiday prizes as part of our latest catalogue launch,” stated Andrew Moseley, CEF’s Commercial Director.

“Our competitions are always very popular with our customers, and after the past 18 months we’re delighted to be offering two lucky prize winners the chance to take their family on an unforgettable holiday. There are some great deals on Aico products, plus daily, weekly and monthly prizes up for grabs too.”

“In addition we are delighted to be supporting the EIC and the work they do in looking after people from the electrical, electronics and energy industries.”

More choice

The latest edition of CEF’s popular trade catalogue features over 800 new products including new ranges from MK, Schneider, Flexicon, ICS and Schill. Plus new supplier Myenergi showcase the latest EV test equipment alongside Beha-Amprobe.

There’s new lighting from Fusion, Tamlite, Bell and JCC as well as new Type A consumer units from Proteus and new caravan hook up units from Rolec, plus much, much more.

390 stores nationwide

Issue 07 of the CEF trade catalogue is available to pick up from any of CEF’s 390 stores or request a copy from cef.co.uk. The catalogue provides customers with a huge choice of electrical products at everyday value prices and features almost 30,000 products from exclusive in-house and leading brand suppliers.

Same day range

As well as the huge range of products available through the trade catalogue, every CEF store has a core range of almost 3,000 products available off the shelf, helping to ensure that customers can always get their hands on a range of essential products wherever they are working and whenever they need them.

“We know that time and convenience are incredibly important to our customers – along with consistent everyday value pricing,” adds Andrew.

CEF Trade App

The CEF Trade App which has been developed to accompany the catalogue and is available free for both iOS and Android. The CEF Trade App allows customers to purchase products directly from the printed catalogue by simply scanning the product code with their smartphone camera, offering customers increased convenience and flexibility in accessing the company’s extensive range of over 35,000 electrical products.

Ordering products using the App is as easy as 1–2–3:

1] Scan the catalogue page using your smartphone camera

2] Select the products you need and add to basket

3] Check out securely

The CEF Trade App can be downloaded from the App Store or GooglePlay.

Services and advice

As well as an amazing range of products, CEF also offers free, no obligation expertise and services to help with electrical projects. It has a team of technical experts who can help contractors with things such as lighting design schemes, energy saving advice, heating plans and alarms and security set up.

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