CEF, the electrical wholesaler, has launched a new, priced trade catalogue and website to provide customers with a more transparent, consistent and convenient shopping experience.
The new catalogue, which features everyday value prices on all products, is designed to bring pricing consistency and transparency to the electrical wholesale market.
Featuring more than 26,000 electrical products, the catalogue includes cable and cable management products, heating and ventilation solutions, lighting, lamps, wiring accessories, switchgear, industrial controls, hand tools, site equipment, test instruments and more.
All products are available for click and collect, or next day delivery wherever customers need them, with thousands more available at cef.co.uk.
The catalogue also highlights CEF’s lowest priced everyday ‘trade essentials’, in addition to smart home products from the company’s recently launched Get Smart, Get Connected range.
“Traditionally, pricing in the electrical wholesale industry is complicated, time consuming and inconsistent,” explains Andrew Moseley, CEF’s Commercial Director. “Our new priced trade catalogue is a direct response to customer feedback and part of a wider commitment from CEF to bring pricing transparency and consistency, and improve the level of service we offer to our customers.”
To support the launch of the new catalogue, and create a multi-channel customer experience, CEF has also enhanced its website to include the same transparent catalogue pricing. It has also improved the search functionality and guest checkout, allowing customers to select and purchase the products they need quickly and easily. Customers can browse more than 32,000 products online and can check stock availability at their nearest store before they ‘click and collect’ or order for next day delivery at a convenient location.
The new catalogue is available to pick up from any of CEF’s 391 stores nationwide.