Considerate Constructors Scheme launches new UK construction industry mascot

Honor Goodsite is hoping to promote all that is great about the industry, helping to raise awareness and inspire young children to consider a career in construction when they grow up, as well as delivering important messages about children’s safety around construction sites.

Honor Goodsite is a structural engineer – a key profession within construction – but one which is typically underrepresented by women. Only six per cent of parents surveyed by the Institution of Engineering and Technology said an engineering career would be attractive to their daughters; the challenge is to help change these perceptions among parents, as well as children.

She joins the Ivor Goodsite, a site manager mascot who was introduced by the Scheme in 2003 and has since then visited hundreds of thousands of schoolchildren across the UK.

Considerate Constructors Scheme chief executive Edward Hardy said, ‘The Scheme is delighted to be launching the UK construction industry’s new mascot, Honor Goodsite. Honor has a hugely important role to improve the construction industry’s image with future generations. As a role model for promoting gender diversity and equality in construction, Honor will encourage school children to understand the wide range of careers available, while helping to change perceptions of the sector as male-orientated.’

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