DeWalt partners with professional bull riding to offer ‘guaranteed tough’ experience

Running throughout April and May 2014, this latest activity from DeWalt offers two tradesmen the chance to win a VIP trip to the home of Professional Bull Riding in Nashville, Tennessee. 

To be in with a chance of winning, tradesmen should register their new DeWalt tool before 31st May 2014 on www.dewalt.co.uk/mydewalt to be entered into the prize draw. The two winners, chosen at random, will win a four day, all-expenses VIP USA experience for themselves and a guest, plus exclusive access to a Professional Bull Riding event.

As part of its sponsorship as the Official Tools of Professional Bull Riding, DeWalt has extensive branding around the Professional Bull Riding events and venues, as well as various riders. A huge sport in the USA, the brand has exposure to more than 100 million viewers annually and is another way in which DeWalt invests in targeting professional end users.

Richard Mallinson, head of marketing at DeWalt, said, ‘This latest promotion from DeWalt enables us to add further excitement across our full range of tools amongst tradesmen. Our USA sponsorship of Professional Bull Riding gives us the perfect platform to communicate our ‘guaranteed tough’ promise, whilst offering a once-in-a-lifetime brand experience for the two winners.’

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