ElectricalDirect to help professionals explore the possibilities

ElectricalDirect has launched a new series of brochures to make it easier for professionals to advise and inspire their customers on the products needed for their projects. The ‘Electrical Edits’ will be introduced periodically with each brochure showcasing a hand-picked collection from its range of over 10,000 stocked products and will be available to view online, download or order a hard copy.

Hot on the heels of the Sockets & Switches edition, the latest ‘Electrical Edit’ in the series is centred around lighting and has been designed to serve as a visual reference guide for professionals to discuss projects with their customers. As such, price details are not included and with over 2,000 products in the company’s range alone, the content focuses on a curated collection of solutions that help to showcase the possibilities that can be achieved across a variety of applications and decors.

The Lighting edition introduces the elegantly designed Altro Bergamo range for end users looking to tap into the matt black interior design trend, as well as the market leading Luceco range of LED floodlights in a variety of sizes and finishes.

The Sockets and Switches Edition includes the uniquely designed G&H Brassware Copper range for those looking to make a statement with this on trend colour, as well as the highly acclaimed Hamilton range of Antique Brass decorative sockets, dimmers and switches.

More Electrical Edits are planned for release throughout the year which will include Project Solutions and Heating and Ventilation.

Speaking about the new Electrical Edits, Katrina Adamczyk, Manager of Category & Merchandising said: “We are delighted to launch this new series as an important sales and business development tool for our professional customers. We have designed the Electrical Edits as a useful guide in an easy and clear, visual format to help them explore the options available with their clients and stimulate wider conversation about their projects. With all of our products available for next day delivery or click and collect from a network of over 6,000 collection points nationwide, our customers can rest assured in providing the products that their clients want, when they need them.”

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