Havells-Sylvania set to Wow the crowds

Havells-Sylvania set to Wow the crowds

Havells-Sylvania is launching Wow, its first pan-European promotion for electrical contractors purchasing through participating wholesale branches.

From 1st April 2013 the Wow promotion will reward customer loyalty to Havells-Sylvania’s Lumiance and Sylvania brands by offering an opportunity to win a first rate selection of rewards.

The three month campaign is an indication of the commitment Havells-Sylvania has to its contractor and wholesale customers. Participating wholesalers will stand to benefit from increased customer interaction, greater single transaction spend and will also obtain a range of branded point of sale material to promote the initiative. All contractors who spend as little as £150 on Lumiance or Sylvania products from participating wholesalers, will have a chance of winning a prize.

‘We recognise that customer loyalty is essential for any leading business in the current environment,’ Jennifer Sinclair, senior manager, marketing communications, Havells-Sylvania commented, ‘We have ambitious plans for 2013 and this promotion reflects our desire to create a strong and consistent link to our customers. Every WOW scratch card has a one in 20 chance of winning a prize, ranging from digital cameras, iTunes downloads and luxury spa breaks right through to unique VIP holiday experiences that are designed to wow.’

For further information visit: www.wowsylvania.com

You May Also Like

NAPIT acquires Stroma installer certification

NAPIT has announced the acquisition of Stroma’s Installer Certification. The acquisition will result in ...

Marshall-Tufflex organises ‘best school trip ever’

Marshall-Tufflex organises ‘best school trip ever’ Budding engineers from ARK Blacklands Primary Academy, Hastings, ...

NICEIC leads the way with solar PV installation

NICEIC leads the way with solar PV installation NICEIC has joined the renewable revolution ...