Havells-Sylvania set to Wow the crowds
Havells-Sylvania is launching Wow, its first pan-European promotion for electrical contractors purchasing through participating wholesale branches.From 1st April 2013 the Wow promotion will reward customer loyalty to Havells-Sylvania’s Lumiance and Sylvania brands by offering an opportunity to win a first rate selection of rewards.
The three month campaign is an indication of the commitment Havells-Sylvania has to its contractor and wholesale customers. Participating wholesalers will stand to benefit from increased customer interaction, greater single transaction spend and will also obtain a range of branded point of sale material to promote the initiative. All contractors who spend as little as £150 on Lumiance or Sylvania products from participating wholesalers, will have a chance of winning a prize.
‘We recognise that customer loyalty is essential for any leading business in the current environment,’ Jennifer Sinclair, senior manager, marketing communications, Havells-Sylvania commented, ‘We have ambitious plans for 2013 and this promotion reflects our desire to create a strong and consistent link to our customers. Every WOW scratch card has a one in 20 chance of winning a prize, ranging from digital cameras, iTunes downloads and luxury spa breaks right through to unique VIP holiday experiences that are designed to wow.’
For further information visit: www.wowsylvania.com