The partnership will see Bajaj Electricals integrate and develop Gooee’s IoT-enabling technology with its lighting products to provide consumers with better value for money and increased functionality, realised through enhanced lighting control, energy management, LED analytics and, for proximity marketing in retail applications, beacon management.
Bajaj Electricals is the second Indian firm to announce its proposed integration with the Gooee ecosystem, quickly following Crompton Greaves Consumer Electricals.
R. Sundararajan, executive president at Bajaj Electricals says: “LaaS (Lighting as a Service) is gaining momentum and we see a huge technology convergence with rapid technological evolution in every field.”
Jan Kemeling, chief commercial officer of Gooee Limited adds: “India has always proved to be a forward thinking country and one that is keen to adopt new technology. With its focus on adopting new technology, Bajaj can realise the full potential and endless possibilities of the IoT in improving and optimising business processes.”