Sero strengthens team with trio of appointments

Sero strengthens team with trio of appointments

Cardiff-based net zero specialist Sero has announced three new appointments to its growing team, aiming to bolster its ability to deliver retrofit social housing projects across the UK.

Matt Elliott joins Sero as a Retrofit Coordinator, bringing a wealth of experience from his time with Severn Wye Energy Agency and The Retrofit Academy.

Having led several large-scale retrofit programmes including SHDF, WAVE 1 and 2.1, and HUG schemes, Matt brings hands-on experience in coordination, assessment, and training.

At Sero, he is reportedly already playing a key role in delivering projects in Cheltenham and for Sovereign Housing, focusing on design review and quality assurance.

Antonia Craze also joins as a Retrofit Coordinator, following extensive work with Portsmouth City Council and the South West Net Zero Hub.

Antonia has managed multi-million-pound retrofit initiatives, developed resident engagement campaigns, and liaised directly with DESNZ on policy and delivery.

At Sero, she now manages SHDF projects with SNG, ensuring contractor coordination and KPI performance.

Rafia Nadeem has been appointed as a Domestic Energy Assessor (DEA) Project Coordinator, focusing on TrustMark lodgements and project compliance.

With a master’s degree in Renewable Energy and Sustainable Technology, plus experience at Wales & West Housing, Rafia brings a blend of technical expertise and administrative precision.

Since joining the team, the company says she has been “instrumental in ensuring accurate documentation and data management” across Sero’s retrofit projects.

Emma Williams, Chief Commercial Officer at Sero, comments, “At Sero, we’re passionate about delivering retrofit the right way and making a real, lasting impact for landlords, their homes, and the people who live in them, as well as for the planet.

“Welcoming Matt, Antonia, and Rafia to our Retrofit Services team marks an exciting milestone, especially as we look to support more landlords with Wave 3 of the Warm Homes Programme.

“Each brings deep expertise and a shared commitment to quality, innovation, and making a meaningful impact. Their arrival strengthens our ability to deliver retrofit at scale and to do it well.”

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