London Eye turns green for ‘Green Friday’

On 25 November, ‘Green Friday’ – a different perspective on the traditional Black Friday shopping day – The Kensa Group & Merlin Entertainments will turn the lastminute.com London Eye green as a symbol of the UK’s aspirations for a Green & Great Britain.

The London Eye is a zero-carbon electric facility and will be turned green using 100% LED lighting, creating an iconic symbol of the impact of embracing sustainability.

As the cost-of-living crisis converges with the climate crisis, Kensa and Merlin are calling for everyone in society to collaborate to help secure a greener and more positive future.

The Kensa Group has launched a plan to help the UK reach net zero by 2050 through the rapid decarbonisation of heating and cooling with networked heat pumps.

The plan was delivered at the House of Commons on 24 November, to an audience of MPs, government bodies and other influential individuals, asking them to work together and take action to make Great Britain Green.

The plan will:

  • Deliver affordable heating for the masses
  • Drastically reduce carbon emissions
  • Significantly improve air quality
  • Boost British manufacturing
  • Create almost one million jobs
  • Improve the nation’s energy security
  • Reduce reliance on exposure to foreign markets
  • Reduce demand on the electricity grid
  • Be achieved for the lowest societal cost and least investment

Dr Matt Trewhella, CEO of The Kensa Group comments,“To become a Green and Great Britain we need to think consciously about all our choices and how they can impact our progress towards net zero and support British-made goods, services and experiences. We need to do more to champion green growth which will help boost our economy and create thousands of green jobs right here in Britain.

“Green Friday is a great time for reflection and an opportunity for consumers, businesses and government to question what they are doing to help us on the road to net zero.”

Merlin Entertainments is demonstrating how the visitor attraction sector can lead the way in protecting our planet, with sustainability being at the heart of the company’s plans for the future both in the UK and around the world. The lastminute.com London Eye is a prime example, using 100% LED lighting and as a zero carbon electricity facility, as well as other examples across the UK including bringing forward plans for solar energy generation; installing electric vehicle charging in on-site car parks and ensuring new buildings and replacement equipment result in minimal energy consumption.

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