Lutron launches programme for smart home advisors

Lutron Electronics has launched the Lutron PRO programme, designed to assist smart home professionals looking to boost their business with smart lighting and motorised blind solutions.

The UK smart home market is experiencing exponential growth, with revenue projected to reach £4.1 billion by the end of the year. Connected home products – lighting controls, thermostats, blinds, audio controls and more – are providing homeowners with significant lifestyle benefits, and the demand for these continues to skyrocket. Now, more than ever, homeowners are turning to electrical professionals as trusted advisors that are able to deliver the complete connected-home experience.

The Lutron PRO programme has been designed to help residential contractors grow their business with Lutron through direct engagement with their local distributors and sales representatives. And as a Lutron PRO, will be eligible for a company listing on Lutron’s Where to Buy website.

The next generation of Electrical Contractors

It is essential that electrical contractors have a high-level knowledge of the UK smart home market and an understanding of the key factors in residential lighting control specification and installation. Today’s smart homeowners demand a wireless solution, allowing personalised lighting and blind control for any and all rooms. As part of the Lutron PRO programme members will have access to exclusive training resources and marketing materials through a personalised myLutron account.

Another benefit of the programme is that members can use this as a stepping stone to upskill and continue their training and development beyond the RA2 Select residential products, with the option to take training courses on other products within the Lutron portfolio including HomeWorks, for luxury residential projects and Vive, for commercial opportunities.

Delivering quality service to the end customer

‘This programme is beneficial for contractors, and the end customer’. Customers who choose Lutron PRO contractors will qualify for an additional year of full extended warranty. Lutron PRO members will have early access to the latest Lutron news and products

“We live in a connected world, and homeowners expect to control all aspects of their lives, including their smart home technology, from their devices. Today, a contractor’s success will largely depend on being seen as a trusted advisor that is able to meet these expectations,” says Steven Detmer, Residential Product Manager at Lutron. “The Lutron PRO programme offers us the opportunity to provide contractors with the training and support necessary to capitalise on this growing market opportunity.”

Sam Brown, Director at SRB Electrical & Security LTD enjoys using Lutron products, “As a small company we were looking for new products to help us bring modern smart lighting controls into the home and the commercial sector. We decided to invest in learning about Lutron’s RA2 Select & Vive solutions, by buying products and installing in our own home and workplace. Having this first-hand experience helps us educate our customers on the benefits of these products, including how reliable, flexible and simple they are to understand and use.”