Markku Pitkänen to lead Helvar’s lighting intelligence channel business

New markku

Helvar welcomes Markku Pitkänen as Head of VAR Business, Lighting Intelligence. Pitkänen will also join the company’s leadership team.

“The relationships we have with our channel partners are fundamental to Helvar’s business. These partners are our team on the front lines, serving Helvar customers in over 50 countries,” says Helvar CEO, Adel Hattab. “I am very excited to welcome Markku Pitkänen to lead this important team. I look forward to his insights on the smart-buildings market and his expertise in sales as we continue to drive growth in our key markets.”

Markku Pitkänen brings deep experience in partner channel sales & development from various ICT industries. He will work to further define Helvar’s partner channel strategy, cultivate relationships with key partners and develop business opportunities with revenue growth. Pitkänen succeeds Lars Biese in this strategic role at Helvar.

“I would like to thank Lars Biese for shaping Helvar’s partner network to the level we are at today. Through our relentless focus on customer success and product innovation, we are proud to have become the trusted global partner of choice,” says Hattab.

“I am delighted to be joining such an exciting company, especially during its 100th year celebration. I look forward to helping Helvar deliver new and innovative ways to grow the channel business in a win-win way together with our partners,” says Markku Pitkänen.

2021 marks Helvar’s 100th year in business. The company is continuing to introduce innovative and futureproof technologies to support its mission of Turning Everyday Places into Brighter Spaces.

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