Last year’s conference champions have made a solid start to life in Division Two and their new home kit will again be featuring the NICEIC logo on the back – the sixth year in a row the organisation has supported the football club, which is local to its head office in Dunstable. In addition, for the first time ever, the away kit for the 2014/15 season will feature the ELECSA logo on the back.
‘We are delighted to continue our long association with Luton Town FC,’ commented senior marketing manager at NICEIC and ELECSA Julie Blake. ‘It is particularly pleasing to have the ELECSA brand on the away shirt as this is the first time ever that brand will benefit from such high profile promotion.
‘We have enjoyed a great relationship with Luton Town FC and we wish them all the best for the upcoming season.’
Luton regularly get in excess of 7,000 fans at each home game and this year will feature on the BBC’s Football League show every Saturday night – ensuring plenty of coverage for the NICEIC and ELECSA brands.
Dave Hoskins, commercial manager at Luton Town FC, added, ‘We have built up a real partnership with NICEIC and are delighted to have them and ELECSA on board for the new season.’