NICEIC launches new advertising campaign
NICEIC has launched a new advertising campaign to promote the use of its contractors to specifiers and consumers.The adverts feature a new design and tagline. They will appear in national newspapers including The Times, Daily Mail, Daily Express and Mail on Sunday along with consumer and trade magazines.
‘This is the fourth year NICEIC has appeared in the national press. However, our approach and the ads themselves have been improved this time round,’ commented Mark Smith, head of group marketing at NICEIC.
‘We hope more readers will recognise the NICEIC logo and associate this with a safe electrical job carried out by professionals.
‘With more than 24,000 electricians registered with us, NICEIC is the largest voluntary regulatory body in the electrical industry and we work hard to promote them to end users.
‘This campaign is a fresh approach to our advertising and will reinforce NICEIC as the name you can trust when it comes to choosing an electrician.’
The ad campaign will take place over the next nine months and reach a total audience figure in excess of 14 million. The specifier adverts will be seen by landlords, facilities managers, architects, builders, letting agents, local authorities and housing associations.