NICEIC renews sponsorship with Luton Town

IMAGE: Paul Collins (left) pictured with Luton Town defender, Sonny Bradley (centre) and Luton Town’s manager, Graeme Jones (right).

NICEIC has renewed its deal to sponsor newly-promoted Championship side Luton Town FC.

The NICEIC logo will appear on the back of the Hatters’ shorts and away kits for the 2019/20 season. The latest deal marks a decade of continued sponsorship between NICEIC and the club. This season’s partnership will kick off in style, with Luton taking on Middlesbrough live on Sky Sports on Friday, August 2.

Paul Collins, Communications Manager at NICEIC, comments, “We are delighted to once again support Luton Town FC, and couldn’t ask for a better start. Luton will be kicking off the new season in front of a TV audience of millions. It will ensure great coverage for the NICEIC brand, and promotion to the Championship will bring further TV exposure throughout the season.”

In addition to the shirt deal, NICEIC will be updating its boards around the ground, including new LED adverts promoting NICEIC registered contractors. There will also be increased advertising in the club programme and around Kenilworth stadium, where Luton regularly attract crowds in excess of 9,000 for every home game.

Collins adds, “We are committed to promoting our contractors in new and innovative ways, and will continue to push the benefits of using an NICEIC registered electrician. We would like to wish the management and players at Luton Town FC all the best, and we are looking forward to another great season working together.”

David Hoskins, Commercial Manager at Luton Town FC, notes, “We are delighted to have NICEIC on board again. It is a great supporter of our club, and has been with us all the way, from our time in the Conference to where we are today. It has been a positive journey for both organisations, and we look forward to more success over the next few years.”

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