Inspired by the first ever Formula E electric racing championship, the global initiative invites customers, installers, distributors, employees and the general public to participate in an online contest with a chance to win a number of exciting prizes including: racing red iPods, Formula E tickets and a free London FE Event package for two. Participants register for the competition by clicking on www.pentairpoleposition.com and entering their details.
First introduced by Raychem in 1974, the company’s revolutionary parallel polymeric self-regulating heat tracing technology led to the development of a wide range of innovative solutions for the commercial and residential sector. To mark this significant moment in the company’s history, Pentair has launched an online racing game, where participants can win amazing prizes, including a full event package for the Formula E race in London in June 2015. In addition, the company will be hosting a series of exclusive events alongside races in Asia, the USA and Europe. The first of these takes place in September when the Formula E season starts in Beijing.
‘Since the introduction of heat tracing technology in 1974 until today, Raychem has remained at the forefront of innovation in winter safety and comfort heating,’ commented Jonathan Jones, European product manager at Pentair Thermal Building Solutions. ‘We are very proud of this achievement and wanted to celebrate Raychem’s remarkable heritage in a special way. Our Pole Position campaign is fun, exciting and simply the right way to step into the future with our partners, customers and Raychem from around the world.’