Recolight takes to airwaves to push recycling message

Recolight takes to airwaves to push recycling message

Recolight chief executive Nigel Harvey will take to the airwaves for the day on 1st September to mark the phase out of the energy guzzling 60W incandescent lightbulb and encourage consumers to recycle their old CFLs.

Recolight is marking the latest stage of the government’s phase out of traditional incandescent lamps with a radio day reaching out to hundreds of thousands of people across the country to spread the recycling message.

Nigel Harvey said, ‘There are approximately 133 million low energy lightbulbs currently in use in homes across the UK, and this is set to increase significantly with the phase out of the 60W incandescent. However, research shows that only 18 per cent of the British public know that they need to recycle them when they reach end of life.

‘This activity is part of our ongoing commitment to raising awareness of the importance of lamp recycling, and alerting people to the hundreds of facilities we have put in place across the country to make it as easy and convenient as possible for people to do so.’

The radio day follows on from Recolight’s ‘Bertie Bulb Tour’, during which recycling mascot Bertie Bulb visited local authorities and Homebase stores across the country to encourage people to recycle their old CFLs.

Recolight has partnered with local authorities and retailers, including Homebase, Sainsbury’s and Robert Dyas to provide over 750 CFL recycling points across the country. Since July 2007 Recolight has funded the recycling of more than 100 million gas discharge lamps (GDLs). This figure represents more than a third of a tonne of mercury which would otherwise have entered landfill.

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