Youngsters in Liverpool were given a taste of the marketing world when they were visited for an interactive session by Rexel, a leading electrical distributor.
The sessions took place earlier this year when Rexel partnered with Everton Football Club’s official charity on its Home is Where the Heart is and All About Enterprise schemes. The programmes were ongoing throughout the year and have had a great response from children and young people around Liverpool.
The All About Enterprise scheme is a pilot which the Premier League team set up to support local primary school children by introducing them to new skills, and opportunities in future life. The programme discuss topics that are not on the national curriculum such as Techonology, Customer Service, Budgeting and Finance, Advertising and Marketing and Manufacturing.
The aim of the Everton in the Community programme is to engage and empower pupils whose strengths may not lie in the standard curriculum and provide a change for them to experience new things and open up employment opportunities in the future.
Rexel’s Kate Adamczyk, head of branch marketing, and David McBride, C&I national account manager, delivered interactive sessions to the pupils at St. Aloysius Catholic School, Broadgreen Primary School and Longmoor Community Primary School in the Liverpool area. The lessons touched on what marketing is and how it is used by brands, including some of their favourite toy stores.
The presentation was well received by teachers and students alike, with the students showing interest and flair for the subjects discussed.
Rexel also supported the Home is Where the Heart is scheme through a charitable donation to help see the opening of a house to provide a shelter and support for vulnerable young adults. The football club will be able to offer six youths a home and continued support with opportunities relating to employment, education and training.