Safeguarding the customer experience

As the government prepares the public on the impact of life outside of the EU, Applelec – a UK trade supplier of bespoke sign, display and LED lighting products – has taken strong steps to protect customers.

A UK manufacturer with nearly 21 years of serving customers with excellence, Applelec Managing Director, Ian Drinkwater, states, “Brexit has raised a great deal of uncertainty which Applelec has responded to by safeguarding our UK manufacturing and our ability to respond to customer demand. This ensures that we will be less affected than others and guarantees that we can retain our standards and deliver a reliable supply.”

Having recently expanded its West Yorkshire-based manufacturing, Applelec proudly creates its patented LED Light Sheet, along with a comprehensive range of products in its factory. With an exceptional core range of lighting and signage, and a highly skilled team which specialises in bespoke products, Applelec responds to customer specifications promptly, working with customers to deliver solutions from the smaller projects to the more complex.

Drinkwater notes, “We creatively look for solutions before they are problems, building a reputation of quality and customer support, often becoming an extended member of our customers’ team.”

As a member of Made in Britain, Applelec’s dedication to UK manufacturing is viewed as fundamental to its success. The Applelec team has worked extensively to ensure its skill base utilises the latest technology, but also retains handcrafting techniques which allow it to respond flexibly and create a truly bespoke offering; one that competitors who exclusively source overseas cannot.

Whilst the UK’s future post-Brexit raises many concerns, Applelec has demonstrated how a proactive customer focus can mitigate disruption businesses may face.


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