Screwfix has launched a national campaign for its 60-minute delivery service, Screwfix Sprint. Sprint allows customers to have products delivered to home or site in 60 minutes or less, without breaking their stride.
The trade demand quick and easy access to a broad range of competitively priced products, and Screwfix Sprint provides another option for customers to get their job done quickly, affordably and right first time.
The campaign, signed off with the line ‘Don’t stop. Sprint.’, brings Sprint to life through a tv advert showing a tradesperson ordering on the Screwfix app, then dancing through the site with his team to the tune of ‘Break My Stride’ by Matthew Wilder.
The classic track is an 80’s earworm, deliberately chosen to help plant the campaign into construction sites all over the country. Together with the dance moves, it’s also the hook of Screwfix’s social media influencer campaign, designed to amplify the message and underline the authenticity of the brand.
Jack Wallace, Marketing Director at Screwfix, comments, “With Sprint, Screwfix is meeting the growing demand from UK tradespeople for affordable, high-quality products in their hands quickly.
“For busy tradespeople, time is literally money and finding the time to pick up an essential and often unplanned item is an inconvenience that can also have an impact on project schedules. With Sprint available in over 320 Screwfix stores across the UK and just a £5 delivery charge, customers no longer need to sit in traffic when the unexpected happens, they can have it delivered in 60 minutes or less.”
Over 30,000 Screwfix customers have already utilised Sprint’s convenience, with up to 80% being tradespeople. The service has become embedded into the way some customers shop with the omni-channel retailer.
A Screwfix Sprint customer says, “Used this service to get a few bits that I had run out of. Saved me from having to down tools and go to the store. It was delivered within 30 minutes of ordering. Really handy if you can’t secure your workplace and need some bits and helps with workflow. I’ll definitely be using this service again.”
In 2022, Sprint was awarded Best Customer Experience at the Retail Week Awards. The judges described Screwfix Sprint as ‘genius’, underlining how putting customers first led Screwfix to create a service that really makes life easier for busy tradespeople.
To benefit from Screwfix Sprint convenience, download the Screwfix app or visit the Screwfix website for more information.