SWA was established in 1988 and is committed to providing top-quality products and services to its customers. It stocks over 8,000 product lines at its 50,000 square foot warehouse and currently employs 54 people.
Following the acquisition, SWAwill continue to operate under the same brand, from the same location, and with the same unwavering commitment to its customers and colleagues.
“SWA and Shoal Group are a great cultural fit with shared values, similar business models and complementary products and end-markets. This acquisition is in line with our growth strategy and will expand our UK footprint with the addition of a trusted brand, innovative and own-brand products with a strong presence in the UK & Ireland Electrical Wholesale market” says Mark Taylor, Managing Director of Shoal Group.
Shoal Group is a group of companies operating in the UK and serving 53 countries around the globe. They deliver cable products and accessories reliably and efficiently to their customers in a timely and effective manner, all while supporting and building strong futures for their customers and partners.
Shoal Group offers customers access to over 28,000 cable management, identification and termination solutions and over 4,500 flexible and specialist cables products. The Group is comprised of four leading offers – Cablecraft, FS Cables, Shoal Export and Birch Valley.