Working in partnership with Scolmore ensures that electrical wholesalers have access to the widest possible source of information, resources and promotional support to help them stand out from the crowd and stay ahead in a highly competitive marketplace. Key to this support is the Marketing Hub – a unique website facility for Premier Stockists which is available across the group – Scolmore, Ovia, Unicrimp and ESP – and provides a range of tools that wholesalers can use to enhance their own marketing facilities – and all at no extra cost.
Using their own unique login details, customers are already benefiting from access to a whole range of promotional material from each company’s entire range of products. Product flyer templates can be downloaded and customised with the stockist’s own details to optimise sales opportunities. A comprehensive product image library plus a range of literature covering every product category is also available. Point of sale material for every brand can also be accessed on request.
In its latest development of this valuable marketing facility two brand new sections have been added to the Scolmore, Ovia and ESP websites, which offer wholesalers a wealth of additional resources. Via the first new tab on the Marketing Hub sites customers can access the vast library of video material which includes a range of promotional product videos as well as handy ‘how to’ guides to help customers identify products and understand their full features and benefits. Customers can easily download these videos for their own promotional use.
The second new tab provides access to a raft of social media product images and infographics posted by the group to engage with customers and end users. As the digitalisation of communications continues, Scolmore is seeing an increased uptake of social media images and this new feature will help facilitate wholesaler access to an array of new material to help with their own social channels’ activity.
Scolmore will continue to update and develop all areas of the Marketing Hub – including these two new features – to ensure that customers always have access to the very latest products and developments.