Opting for the outdoor format of bus rear advertising, YESSS Electrical is targeting areas surrounding the new premises, appearing on vehicles based at Croydon, Enfield, Gravesend, Sutton, Hounslow and Crayford depots. The campaign will launch in each area between the 30th September and 14th October, remaining on display for 12 weeks.
A black background containing multi-coloured patterns is used to display the campaign message, with a bold, white strapline that reads, ‘You wait ages for an electrical supplier you can rely on, then 6 YESSS Electrical branches all turn up at once.’ New branch locations are printed below, along with the company logo, website and contact telephone number.
YESSS Electrical has been providing electrical supplies for over 50 years and now operates internationally, with over 300 branches in France right through to one in the Caribbean Island of Guadeloupe. Bus rear advertising has the capacity to grant complete local projection for YESSS Electrical, ensuring that relevant locations are targeted and allowing the brand to fully establish itself over the 12 week period.
CEO of Transport Media’s parent company, Media Agency Group, Lee Dentith, said, ‘By appearing on bus rears, YESSS Electrical has direct access to a geographically relevant public audience, enjoying extended dwell time in front of motorists during peak travel times – this is a great way to reach the nation’s electricians, who will generally be travelling in the drivers’ seat.’