Drayton has made a series of appointments, helping to bolster its team for future product offers that meet the needs of the smart home and renewables markets.
Marta Isach Vesperinas joins the team as Senior Product Owner, with a focus on the fast-growing heat pump market. Key for the UK, which is currently seeing an increase in heat pump installations thanks to government funding, Marta has over 15 years’ experience in advertising, marketing and communications, with an extensive background in the smart heating sector. Marta previously worked for Ovon.io as EMEA Business Development Lead and Marketing manager, where she worked on end-to-end IoT solutions, incorporating hardware and software development.
Meanwhile, Catarina Martins has been appointed as Wiser Marketing Leader. In this role, Catarina will be responsible for launching new Wiser offers, driving channel marketing, and leading innovation in Drayton’s go-to-market strategy. Catarina joins the team from her previous role at Google as EMEA Marketing Manager, where she was responsible for coordinating the successful launch of Google’s hardware and software products across EMEA.
Jeremy Palmer, General Manager at Drayton, says, “We are thrilled to welcome both Marta and Catarina to the Drayton team here in the UK, where they will play a pivotal role in developing our future product offerings as smart technology and renewables continue to grow in demand and popularity. With both Marta and Catarina’s proven track records of success in similar roles, we’re confident that they will help us achieve our goals and drive even greater success for the business.”