The latest survey from the Greener Homes Attitude Tracker, based on responses from 4,500 people across the UK in the third quarter of 2021, found that only a small percentage of homebuyers considered EPC rating a ‘very important’ factor if purchasing a home in the next 10 years, the fourth lowest among the 12 factors surveyed. Only 15% of households said that having an EPC rating of C or above was essential when selecting a property.
The EPC rating ranked below other environmental factors, such as air quality (37% said ‘very important’), amount of local green space (38%) and levels of noise pollution (41%). Out of all the environmental factors listed, risk of flooding was considered by far the most important (55%), even beating internet speed (46%) for importance.
The recent rises in wholesale gas prices are another illustration of the challenges that consumers face as they try to understand what they can do to play their part, how much that may cost and how they can protect themselves from rising energy bills. The tracker found further need to raise awareness of what actions can be taken, with only one-in-seven homeowners ‘very confident’ of being able to replace their gas boiler with a more sustainable alternative at an estimated cost of £5,000. 57% were either ‘not very’ or ‘not at all confident’.
North versus South
When it came to regional attitudes:
- 20% of Scottish households who are looking to buy a house in the next 10 years say an EPC rating of C or above is an ‘essential’ feature is when selecting a property (the highest proportion).
- Conversely, 10% of Scottish households say it’s ‘not at all important’, which is the highest of any region or nation.
- 10% of those in the North of England who are looking to buy a house in the next 10 years say an EPC rating of C or above is an ‘essential’ feature.
- By region, homeowners in the North of England (57%) are the most likely to have plans to make property sustainability changes in the next decade compared to 51% in Scotland.
Attitudes by Age Group
- 18% of 35-44 year olds who are looking to buy a house in the next 10 years say an EPC rating of C or above is an ‘essential’ feature is when selecting a property (the highest proportion).
- 11% of 18-24 year olds who are looking to buy a house in the next 10 years say an EPC rating of C or above is an ‘essential’ feature (the lowest).
More than half of UK homeowners once again are planning to make improvements to the environmental sustainability of their property in the next decade, according to the third quarter results. Whilst this proportion (55%) has only changed slightly since the previous quarter (54%), the percentage of respondents expecting to make these changes in the next 12 months has risen to 16% (compared to 14%).
Lloyd Cochrane, Head of Mortgages at NatWest says: ‘Making sustainable choices in the home can often be complex and expensive. The Greener Homes Attitude Tracker is designed to give the bank, and the wider market, a better understanding of consumer attitudes so we can ensure we support our customers in the best way. It’s one of a number of ways that we can contribute to raising consumers awareness around sustainability as the UK government works towards net zero target by 2050.
‘But with COP 26 fast approaching, the tracker shows that there is a noticeable proportion of homeowners who firstly don’t consider an EPC rating or energy efficiency as important and secondly, have no plans to make improvements in the next decade. Alongside the products we provide to support customers make greener choices and the information to inform those choices there is much more we all need to do across industry and government to raise consumer awareness, provide relevant information and appropriate support. The switch to greener lives and homes should be accessible to all – not just those who can afford it.’
To address the key blockers in meeting net zero in the UK buildings environment, NatWest recently launched a ‘Sustainable Homes and Buildings Coalition’. By partnering with British Gas, Worcester Bosch, and Shelter the bank is setting out to improve UK buildings energy efficiency, to raise awareness and help customers understand the choices they have to decarbonise their homes and commercial buildings. The first report, Home is where the Heat is’ will be launched October 21st.