For CEDIA members, the day concluded with CEDIA revealing its new EMEA Board of Directors and announcing exciting industry news, including an accreditation with City & Guilds and its plan of creating a Smart Home Wiring Standard.
CEDIA revealed that 128 companies have joined the trade body in 2015 so far, bringing the total up to 714, its highest point ever for the region. International membership continues to grow, and the EMEA office now represents members across 40 countries.
This news comes after CEDIA revealed its major rebrand last month at the CEDIA Expo in Dallas. As part of CEDIA’s investment into a major awareness campaign to leverage better communication between integrators, manufacturers, distributors, specifiers and consumers, this new brand strategy and sophisticated visual identity will better represent both the industry and its membership to a wider and more relevant audience. In line with its new awareness campaign, CEDIA EMEA announced an investment with international marketing agency, Purestone, to push CEDIA’s message further into the specifier and consumer markets in 2016 and beyond.
CEDIA also revealed news on reaching its latest education milestone in being recognised by City and Guilds. This new development means that those who successfully complete either a Smart Home Technician or a Smart Home Designer pathway will receive a joint certification from CEDIA and City & Guilds and become accredited within this area.