LEDVANCE has established itself in innovative LED solutions in just seven years. The new branding of OSRAM will offer a complete range of lighting solutions under the name LEDVANCE.
The company provides a variety of LED lamps, LED luminaires, LED strips, light management systems and human centric lighting.
Under its slogan of ‘Advancing Light’, it offers LED replacement solutions for almost every application across Europe, from retrofits and conversions to new luminaire installations.
The brand will offer lighting products in the superior, performance and value classes, which are familiar from its luminaires. Clear naming makes it easy to find all the important product information, including the segmentation, at a glance.
Although the names and EANs of the lamps are new, they are linked to the previous products, making them easy to find in the online product catalogue.
The new packaging shows that many of the professional LED lamps have become even more powerful to coincide with the change of brand. However, lamps from the residential sector, such as the Vintage Edition 1906 or the LEDinestra range, that will be further offered under the proven OSRAM brand, will continue to provide the same quality, performance and efficiency.
The company also supports the sustainability targets of its partners, not only with future-proof efficiency but also, for example, with products made from recycled materials and with luminaires with replaceable components to help support the circular economy. The company’s holistic commitment to sustainability has been recognised with the silver medal award from EcoVadis.