Red Arrow, a manufacturer and distributor of lighting and electrical products to the wholesale industry, is working towards a robust and positive future with plans to transform a new 55,000 square foot facility, designed with excellent customer service in mind.
Currently based in Sheffield, Red Arrow’s new facility is equipped with viewing galleries, full support and technical advice, all under one roof. The company offers products with unique design features, and there’s always been a focus of putting the emphasis on quality. Red Arrow is supported by a full ISO9001 accredited UK HQ with NPD, testing, design, technical, stock management and customer service for products.
With availability, quality, reliability, performance and trust at the heart of the business, Red Arrow is focused on getting its products to market faster, while offering a new experience to its customers. And with a Wholly-Owned Foreign Enterprise (WOFE), the lighting manufacturer and distributor can control its own processes and product development – differentiating itself from traditional competition and holding a stronger position in the industry – while also allowing the company to speed up the introduction of new products.
In a competitive marketplace, the team at Red Arrow is expanding their service by implementing a product development initiative. Aimed at bringing improved quality and unique design features to their products, this new initiative is designed to help give customers a commercial advantage for their clients, installers and end users. And with an extra ongoing technical programme for the entire team, the lighting manufacturer and distributor is planning to upskill its workforce, allowing the team to train customers in the best use of the products.
Working towards a quality-first mindset, Red Arrow achieved ISO9001 certification in January 2020, with plans already advanced for ISO14001.
Designed for customers
Currently standing as an empty shell, Red Arrow’s new facility will be transformed into a state-of-the-art warehouse and office space, designed with electricians and wholesalers in mind.
Graham Lewis, Sales Director of Red Arrow, comments, “If all goes to plan, our sales, customer service, marketing, technical and finance teams will all be based in the new building, together. This will allow us to offer a co-ordinated customer experience. And with facilities such as the dedicated lighting scheme design, we can take out the guesswork when choosing the right products, while also providing full calculations, support and tech know-how. All under one roof.”
The re-branding process is continuing to grow at an impressive speed – and Red Arrow tells us that with increased social media activity, a new website and a fully redesigned product guide coming soon, its new look reflects the company’s goals for the future. The changes make it easier for customers and installers to see exactly what Red Arrow’s products do with new data, better packaging and improved customer service. The business is working through the current climate with positive plans and a resolute commitment to its customers.