Pentair coincided this with the Formula E races worldwide and held events, online games, competitions and promotions to develop a closer relationship and collaboration with its global customer base.
Valerie Dillen, global marketing communications manager Thermal Building Solutions commented: ‘Formula E is a revolutionary concept; as self-regulating technology was 40 years ago. Therefore, we decided to match these events together to create an electrifying and engaging campaign for our users – Pole Position. One of the objectives was to thank Pentair’s customers for their loyalty and support over the years by celebrating with them at events. Another goal was to highlight the innovations we are working on today and take a look into the future.’
As part of this initiative, Pentair also invited customers, installers, engineers and distributors to submit their bright ideas to Open Innovation Awards to make Raychem products even easier to use. A large number of suggestions were submitted, from which only five were shortlisted. The winner, Francisco Saavedra from GA Fleet New York, was rewarded with a cheque for $3,500 for presenting his ideas to test new HWAT installations. Its simplicity and ingenuity impressed the judging panel, and the next step will be to investigate this proposal further in Pentair’s Technology and Product Management groups.
For more information about Pentair, visit: www.pentairthermal.com